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Britain’s Toy Car Wars

By Giles Chapman

9780750997133

ISBN: 9780750997133

Published: 01-10-2021


Britain’s Toy Car Wars

By Giles Chapman

ISBN: 9780750997133

Published: 01-10-2021

About This Book

Dinky Toys were the 1930s pioneers, then in the 1950s came the pocket-money Matchbox series, followed by Corgi Toys bristling with ingenious features and movie stardust. But who were the driving forces behind this phenomenon? And how did they keep putting the latest, most exciting cars into the palm of your hand year after year? In this new, illustrated and expanded edition of Britain’s Toy Cars Wars, Giles Chapman reveals the extraordinary battle to dominate Britain’s toy car industry, and the dramas and disasters that finally saw the tiny wheels come off…

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